Data protection and privacy regulations have existed in law for many years, but GDPR seeks to formalise and strengthen some of the existing directives. Whilst there are some new rules and tighter restrictions, some of the impacts of GDPR have been overstated. That said it is set to shake up online marketing.
Although the penalty for breaches are now very severe, you can mitigate your risks by taking positive action now. Many of the world’s leading marketing channels have already prepared for GDPR.
Richard obtained his law degree from the University of Edinburgh in 2006 before going on to achieve a distinction on the LPC at BPP University. Richard supports and advise clients on data protection obligations and offers bespoke training courses in this area.
In the show, we focus on GDPR’s impact on marketing, as this is the area I have received most questions on. We’ll be covering the following topics:
- How to collect data under GDPR
- Required data protection policies
- The difference between data processors and controllers
- What is “Consent” and when can you use “Legitimate interest”?
- Will it lead to a world of websites full of tick boxes?
- The impact on social media marketing & remarketing
- Data access and managing user requests
- Data collection
- Historic data and can you still use it
- Leathes Prior & data protection
- Facebook’s stance on the General Data Protection Regulation
- Google’s commitment to GDPR compliance
- Hubspot’s view on GDPR
- The UK’s Information Commissioner’s Office (ICO) GDPR guide & checklist
- Creating GDPR compliant forms for your website
- JD Weatherspoons deletes its customer email list in response to GDPR
As always if you have any questions you can get in touch via Twitter @SeanClark.