Today, Traci shares her expertise as a guest on this podcast, offering up some of her greatest secrets behind mapping out a powerful social advertising strategy. She and Sean discuss a number of topics, including:
- How Divine Social came about
- The key foundations for any business when starting a new campaign and how research is the most important step of any campaign
- The suitability of different platforms, such as Facebook or Instagram, for different clients. Traci also gives us an insight into which she prefers
- Traci’s current approach to audience creation and how much she targets
- Divine Social’s preferred creative approach for effective ads, but how they adapt for clients
- How Divine Social approaches testing
- The most common mistakes in social advertising campaigns
- Tips on estimating and setting budgets
- How to keep up with ever-changing platforms and ensure that strategy fits with their abilities
Want to find out more?
Divine Social has a landing page especially for Click and Convert listeners, packed with resources to support with the topics discussed in this episode.
Or contact Traci on Facebook & Twitter.
Check out the Marathon des Sables Podcast, where Sean interviews MdS participants in the run-up to the big event- 250km through the Sahara Desert over six days- in April 2020.
As always if you have any questions you can get in touch via Twitter @SeanClark.
Subscribe to this podcast via iTunes, Stitcher and now on Spotify. If you liked it we’d be grateful if you could leave a review.
Podcast: Play in new window | Download
Subscribe: Apple Podcasts | Spotify | RSS