Pay Per Click Specialists
The Impact of Brexit on E-commerce
Politicians often speak of ‘great British success stories’, but rarely seem to speak of e-commerce, which genuinely is a story of unrivalled success for the UK economy, at least as far as Europe is concerned. As the established leader of e-commerce in Europe, the UK is the largest e-commerce market in the continent, with UK shoppers frequently shopping and spending more online than their European counterparts. However, there remains continued uncertainty around the future of e-commerce in the UK, particularly…
Grow Your Brand, Increase Sales & Build Your Business with Video Marketing
On this week’s Click and Convert podcast, Sean speaks to Rick Cesari ahead of the release of his new book Video Persuasion. Rick has helped major brands, from GoPro to George Foreman build billion-dollar brands through brand response advertising and strategic video marketing. His new book puts the proven marketing techniques of big brands into the hands of small business owners, entrepreneurs, inventors and Amazon sellers, to name just a few examples. This week, Rick brings his expertise as bestselling…
Are You A Charity? Google Ad Grants Just Got Better!
The Google Ad Grants Programme has always been something of a mixed blessing for nonprofit organisations. On the one hand, a monthly grant of $10,000 to be spent on Google Ads is highly generous and is essentially free advertising. As anyone who has used Google’s Ad Grant in the past will know, however, this generosity is caveated by the $2 keyword bid cap, making it virtually impossible for charities to spend anything other than a small percentage of the grant….
