Pay Per Click Specialists
The Shopping Journey of the Connected Consumer
The modern consumer is the connected consumer. With access to unlimited sources of information on social networks, and overwhelmed with choice when it comes to researching and purchasing new products. So, what is the path to purchase for the modern consumer? Where do they find and discuss information about new products, and where do they purchase these products when they have passed through the research phase? Facebook IQ recently commissioned research into precisely this question, examining the path to purchase…
What Drives Online Shopping Habits?
What factors inspire online consumers to add a product to their basket and make a purchase? And what channels are the most effective in instigating product research, or in re-engaging shoppers who abandon a purchase? Email marketing specialists Active Campaign recently surveyed over 500 online shoppers to find out what drives their online shopping habits. In our latest article, we take a look at what this research tells us about what drives online shopping habits What Drives Online Shopping Habits:…
Save 20% on Google Shopping Click Costs with a CSS
Shopping ads on Google are a crucial element of the marketing strategy of online retailers, accounting for as much as 76.4% of online ad spend. In the UK that number is even higher, with 82% of ad spend and 87.9% of all clicks on Google Ads coming through Shopping campaigns. It’s easy to see why Shopping ads have become so dominant, as they allow advertisers to reach users who are actively searching for their products with ads which are far…
