From Strategy to Execution – Your Marketing, Done Right
The Truth Behind Google Ads Recommendations: Are They Really in Your Best Interest?
The Hidden Bias in Google’s Recommendations Google’s parent company, Alphabet, will report its fourth-quarter 2024 earnings on Tuesday, February 4th, 2025.In the third quarter of 2024, Alphabet reported $65.9 billion in ad revenue —a 10.6% increase from the previous year. This was part of a total revenue of $88.27 billion, marking a 15% year-over-year growth. With figures like these, it’s clear that Google Ads remains a highly profitable business. But this raises an important question for advertisers: Are Google’s recommendations…
Google’s 14,000 SEO Ranking Factors Revealed
Recently leaked Google Search API documents reveal more key factors influencing site rankings than previously thought. In total, more than 14,000 data points were mentioned. Google’s meticulous data collection process, using extensive clickstream data from its Chrome browser, is a testament to the depth of its analysis. It evaluates site quality, employing systems like NavBoost and Glue. Significant metrics include click-through rates, long vs. short clicks, and user intent. The documents suggest that Google employs whitelists for specific scenarios like…
How do you minimise the impact of Google’s Consent Mode V2 on your website?
In March 2024, Google will start to enforce the use of its Consent Mode V2. Consent Mode v2 must be implemented if you want to keep collecting audience data and run effective remarketing/Performance Max campaigns. According to Google’s support page, advertisers that don’t adopt the new framework by the deadline will lose the ability to serve personalised and remarketed ads. Minimising the impact of Google’s Consent Mode on your website analytics data and advertising involves a multi-faceted approach that ensures…
