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Crafting a Culture to Massively Grow a Business with Scott Bintz
In this week’s episode, we spoke to Scott J. Bintz, founder of RealTruck.com and author of Principles to Fortune: Crafting a Culture to Massively Grow a Business. Scott founded e-commerce RealTruck.com in 1997, but after selling the successful business in 2015, he turned his attention to Red Headed Rebel, advising companies on their e-commerce & digital marketing ventures. Scott used his passion for business to develop the Red Headed Rebel brand further, launching entrepreneurial coffee company RHR Brews and RHRswag.com,…
In-Market Audiences have Arrived for Search Campaigns
Audience targeting has become a whole lot easier, thanks to the recent introduction of In-Market Audiences. This new tool means that businesses need no longer rely on simply targeting a keyword in Google AdWords, they can now refine specific elements of these campaigns to target a particular audience. Google announced plans to roll out this feature last year, but it is only this month that both Google and Bing have made In-Marketing audiences available to advertisers. The feature allows advertisers…
Automated Advertising with Michael Koral
In this week’s episode, we talk to Michael Koral, co-founder and COO of digital advertising RoboAgency, Needles. The Needls ad platform allows businesses to automatically create, target and optimize digital ads on both Facebook and Instagram. Using its proprietary intent engine, Needls identifies buying signals within posts, tweets and status updates through Data Science and AI, ultimately determining the perfect target audience for these ads by monitoring social media conversations in real time. Needls then delivers advertisements directly to these…
