From Strategy to Execution – Your Marketing, Done Right
Google’s new “Agentic Commerce” & what it means for your store
Big news from Google that’s going to reshape the e-commerce landscape. Yesterday, Google unveiled the Universal Commerce Protocol (UCP). If you’re in e-commerce or paid media, you need to pay attention to this shift towards “Agentic Commerce.” Here is the simple breakdown: Currently, we run ads to drive users to a website to purchase. UCP changes this. It allows AI agents (like Google’s Gemini) to not just find products for a user, but to effectively buy them directly within the…
Beyond SEO: A Strategic Analysis of “AI Share Buttons” & the Future of LLM-Native Brand Discovery
The New Information Ecosystem: From Search Results to AI Answers Summarise this article in ChatGPT The digital landscape is undergoing its most significant transformation since the advent of social media. The established paradigm of search-driven discovery, which has dictated digital marketing strategy for two decades, is being fundamentally challenged. A new ecosystem is emerging, one where users seek direct answers from conversational AI rather than a list of links to click. This report provides a strategic analysis of this shift,…
The Truth Behind Google Ads Recommendations: Are They Really in Your Best Interest?
The Hidden Bias in Google’s Recommendations Google’s parent company, Alphabet, will report its fourth-quarter 2024 earnings on Tuesday, February 4th, 2025.In the third quarter of 2024, Alphabet reported $65.9 billion in ad revenue —a 10.6% increase from the previous year. This was part of a total revenue of $88.27 billion, marking a 15% year-over-year growth. With figures like these, it’s clear that Google Ads remains a highly profitable business. But this raises an important question for advertisers: Are Google’s recommendations…
