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In-Market Audiences have Arrived for Search Campaigns
Audience targeting has become a whole lot easier, thanks to the recent introduction of In-Market Audiences. This new tool means that businesses need no longer rely on simply targeting a keyword in Google AdWords, they can now refine specific elements of these campaigns to target a particular audience. Google announced plans to roll out this feature last year, but it is only this month that both Google and Bing have made In-Marketing audiences available to advertisers. The feature allows advertisers…
Automated Advertising with Michael Koral
In this week’s episode, we talk to Michael Koral, co-founder and COO of digital advertising RoboAgency, Needles. The Needls ad platform allows businesses to automatically create, target and optimize digital ads on both Facebook and Instagram. Using its proprietary intent engine, Needls identifies buying signals within posts, tweets and status updates through Data Science and AI, ultimately determining the perfect target audience for these ads by monitoring social media conversations in real time. Needls then delivers advertisements directly to these…
Meta Description Length Reduced from 300 to 170 Characters
Meta description lengths are decreasing again. It was only a few months ago that we were telling you about the increase in character length for meta descriptions, and here we are now telling you that Google has announced they will be shortened to their former length (between 150 and 170 characters). Google really calls the shots when it comes to setting these character limits, and unlike the increase in character limits for meta descriptions, a decrease means that website owners…
