Pay Per Click Specialists
Influencer Marketing With Magda Houalla
Today’s Click and Convert podcast guest is Magda Houalla, Director of Marketing Strategy at AspireIQ. As a leader in the influencer marketing space, Magda helps brands across all industries start and expand their campaigns to meet, and exceed, their own specific goals. Magda’s client list includes the likes of Zevia, Freshly, Bed, Bath & Beyond, LL Bean and Walmart. In this episode, Magda shares her expertise in influencer marketing, discussing a range of topics with Sean, including: When Magda became…
A Guide to International E-commerce
The interconnectivity of the digital world means it has never been easier for e-commerce companies to advertise internationally. Breaking ground in new marketplaces holds out the potential for exponential growth both in sales and revenue. Indeed, research has shown that businesses who sell products internationally see 10-15% more sales on average than those who don’t. International e-commerce is not something which can be entered into lightly, however, and there are many factors to take into consideration if your business is…
E-commerce Branding: How to Build a Successful Brand
Branding is one of the most important yet elusive elements of marketing. It is more than a fancy logo or a redesigned website, and cannot be summarised in a one-page ‘branding guidelines’ document. Successful branding is in many ways intangible. Its success lies in the emotions a brand provokes in a consumer, in how it makes them feel when they recognise a logo or a brand name such as Amazon, Google, or Apple. So, what are the secrets of successful e-commerce…
