With the continuing evolution of ecommerce, and the growing competition throughout the online world, marketers are in greater and greater need of differentiating themselves from their competitors. SEO is one of the most effective marketing methods of boosting your ecommerce sales, and in this blog we will give you our 5 best tips on how you can use SEO to double your ecommerce sales.
Make Use of Meta Titles and Meta Descriptions
Meta titles and meta descriptions are what potential customers will see when they search for terms related to your products and services in a search engine. Not only will your clickable site links rank higher on search engines when you meta titles and descriptions are optimised, meaning more people will see your links, potential customers are also more likely to click on a link that is concise and clearly worded. Be sure to use a separate meta description for every webpage, as people want to be sure that your product will meet their needs and expectations before they click on your link.
Use Blogging to your Advantage
Blogging is another great way to boost your ecommerce sales as regularly uploading content to your site both provides potential customers with valuable information about your brand and industry, as well as helping your website to rank highly on search engines. Be sure to use relevant keywords in your content titles and throughout the blog posts. You should regularly set aside time to develop a strong content strategy, planning the blogs that you will put out over the coming months and how and when you will schedule them.
Make Your Site Mobile-Friendly
The number of people that use mobile devices to search the internet is increasing rapidly, so it is important that ecommerce sites adapt to these behaviours. Mobile friendly sites will rank highly on SERPs if they load quickly, utilise AMP and are free from Flash. Offering your customers a mobile-friendly version of your website will make it easier for them to navigate, meaning they spend more time on your website and are more likely to make a purchase. Failure to offer a mobile-friendly site effectively closes your ecommerce site off from half of your potential customers.
Optimise Product Images
Many online shoppers use image searches to find products, so it is important that the images on your site are optimised to appear on these results pages. It is important that you add specifically relevant keywords into the ALT-tags of all images on your site, as it is these words that people will be searching for. You should avoid simply stuffing the alt tags with keywords that are not relevant for the sake of their appearance on SERPs.
Redirect Discontinued Product Pages
Instead of simply presenting customers with an error code ‘page not found’ when they click on the link for a discontinued product on your website, you should 301-redirect the URL to a newer, similar product. Any SEO value that the old product page had will be transferred to this new page, and it suggests a potential solution to your customer, increasing the possibility of them making an alternative purchase, rather than moving to one of your competitor’s websites.
Are you looking for further advice on how you might double ecommerce sales with SEO, don’t hesitate to contact us at Clark St James by calling 01603 343477 or emailing info@clarkstjames.com.