Buyer personas are a potent combination of research and creativity. They enable you to distil your amorphous ‘target audience’ into a concrete and clearly defined individual ‘persona’. This will enable you to market your product or service to a carefully researched, and intelligently created, ‘persona’, who embodies the broad demographics and characteristics of your audience.
Are you looking to market your charity or not for profit online? Did you know that you can do this for free on the Google AdWords platform? The Google Ads Grant provides free AdWords advertising of up $10,000 per month. What is AdWords? AdWords is a form of online marketing commonly referred to as paid
In this episode of the show, we look at off-site search engine optimisation. Up to now, we have focussed on your website and the technical elements that can prevent it from ranking well. This is only one part of the puzzle. Optimising your website won’t get you ranking on its own. Especially if you are
Are your AdWords campaigns over-budget and underperforming? Is your cost per click too high and are your conversions too low? Then maybe it is time for an AdWords Audit. An AdWords Audit enables business owners and marketers to review their ad campaigns in order to identify areas that need improvement. Our 5-Step AdWords Audit will
This is part 2 of our podcast show on Onsite SEO. In this episode, we are looking at the more technical issues. Last week we looked at the tools we use and some content based SEO. Now it’s time to get a little more technical with Onsite SEO and look at some of the other issues