Clark St. James PPC Agency & Social Media Marketing Norwich
Search & Social Media Advertising
The Hidden Bias in Google’s Recommendations Google’s parent company, Alphabet, will report its fourth-quarter 2024 earnings on Tuesday, February 4th, 2025.In the third quarter of 2024, Alphabet reported $65.9 billion in ad revenue —a 10.6% increase from the previous year. This was part of a total revenue of $88.27 billion, marking a 15% year-over-year growth. […]
Recently leaked Google Search API documents reveal more key factors influencing site rankings than previously thought. In total, more than 14,000 data points were mentioned. Google’s meticulous data collection process, using extensive clickstream data from its Chrome browser, is a testament to the depth of its analysis. It evaluates site quality, employing systems like NavBoost […]
In March 2024, Google will start to enforce the use of its Consent Mode V2. Consent Mode v2 must be implemented if you want to keep collecting audience data and run effective remarketing/Performance Max campaigns. According to Google’s support page, advertisers that don’t adopt the new framework by the deadline will lose the ability to […]
Navigating the world of Search Engine Optimisation (SEO) can be challenging, but one fundamental aspect of proper SEO is effective keyword research. By focusing on the Pareto Principle, we can apply the 80/20 approach to our keyword research, aiming for the top 20% of keywords that yield 80% of the desired results. In this article, […]
If you’re looking to create a website that ranks well in search engines and attracts organic traffic, then WordPress is the ideal platform to consider. With its powerful features and user-friendly interface, WordPress makes it easy for anyone to create a search engine optimised website. In this blog post, we’ll explore 10 reasons why WordPress […]
