Pay Per Click Specialists
Google’s 14,000 SEO Ranking Factors Revealed
Recently leaked Google Search API documents reveal more key factors influencing site rankings than previously thought. In total, more than 14,000 data points were mentioned. Google’s meticulous data collection process, using extensive clickstream data from its Chrome browser, is a testament to the depth of its analysis. It evaluates site quality, employing systems like NavBoost and Glue. Significant metrics include click-through rates, long vs. short clicks, and user intent. The documents suggest that Google employs whitelists for specific scenarios like…
How do you minimise the impact of Google’s Consent Mode V2 on your website?
In March 2024, Google will start to enforce the use of its Consent Mode V2. Consent Mode v2 must be implemented if you want to keep collecting audience data and run effective remarketing/Performance Max campaigns. According to Google’s support page, advertisers that don’t adopt the new framework by the deadline will lose the ability to serve personalised and remarketed ads. Minimising the impact of Google’s Consent Mode on your website analytics data and advertising involves a multi-faceted approach that ensures…
Mastering Keyword Research for SEO: The 80/20 Approach
Navigating the world of Search Engine Optimisation (SEO) can be challenging, but one fundamental aspect of proper SEO is effective keyword research. By focusing on the Pareto Principle, we can apply the 80/20 approach to our keyword research, aiming for the top 20% of keywords that yield 80% of the desired results. In this article, we will provide a step-by-step process to conduct efficient keyword research, including the use of various resources to achieve the best possible results. Step 1:…
