From Strategy to Execution – Your Marketing, Done Right
OpenAI introducing advertising in ChatGPT
OpenAI announced plans to expand access to its AI tools while introducing advertising in a controlled, principles-driven way. The company has launched a lower-cost subscription tier, ChatGPT Go, now available globally at around $8 per month, offering expanded messaging, image creation, file uploads, and memory capabilities. OpenAI also plans to begin testing ads in the United States for users on the free and Go tiers in the coming weeks, with higher-tier subscribers (Pro, Business, Enterprise) remaining ad-free. OpenAI announced plans…
Google’s new “Agentic Commerce” & what it means for your store
Big news from Google that’s going to reshape the e-commerce landscape. Yesterday, Google unveiled the Universal Commerce Protocol (UCP). If you’re in e-commerce or paid media, you need to pay attention to this shift towards “Agentic Commerce.” Here is the simple breakdown: Currently, we run ads to drive users to a website to purchase. UCP changes this. It allows AI agents (like Google’s Gemini) to not just find products for a user, but to effectively buy them directly within the…
Beyond SEO: A Strategic Analysis of “AI Share Buttons” & the Future of LLM-Native Brand Discovery
The New Information Ecosystem: From Search Results to AI Answers Summarise this article in ChatGPT The digital landscape is undergoing its most significant transformation since the advent of social media. The established paradigm of search-driven discovery, which has dictated digital marketing strategy for two decades, is being fundamentally challenged. A new ecosystem is emerging, one where users seek direct answers from conversational AI rather than a list of links to click. This report provides a strategic analysis of this shift,…
