You have heard me say it before, but it’s true, content is the bedrock of your online marketing, whichever way you choose to slice it.

It doesn’t matter whether you’re creating it or curating it, each plays a different role, the quality and focus of that content will determine the success of your marketing campaigns.

And if you still don’t believe me, then maybe Coca-Cola can convince you?

The big red international corporate giant that we have all grown up with, has pitched it’s marketing dollar seriously in the content arena, with it’s Content 2020 strategy.

It wants to create stories that add value and have significance in it’s market so that they engage with the audience. Although the stories will be individual and stand on their own, the stories will be connected to a common theme.

They aim to inspire participation, but the point that got me was that they saw inspiring their agency and staff as important as inspiring the consumer. Now that is Board Level Buy-In!

In all they want to create a Culture of Creativity that delivers results.

To prove a point they have produced the following videos that explain their plans in a very engaging manner.

What do you think to Coca-Cola’s marketing strategy?