Challenge
We started work with Adaptavist, an Enterprise Partner in the Atlassian ecosystem, in 2017. Adaptavist came to Clark St. James looking for new ways to reach their audience online and to drive trials of their Atlassian marketplace app, Test Management for Jira.
Solution
To meet the objective set by Adaptavist, we utilised two major digital channels as part of a two-pronged approach to raise awareness and drive conversions. Using the Facebook Ads platform we were able to model a close demographic match of the Adaptavist target audience, and tested tailored ad copy and creative to drive awareness at scale.
The Facebook awareness campaign was supplemented by a Google Display and a Google Search campaign designed to capitalise on the heightened awareness of the target audience and to drive low-cost conversions.
Results
Astronomical levels of engagement, at an extremely cost effective rate. In total, our Facebook campaigns reached over 500,000 people, and received over 1.5 million impressions. The campaigns which utilised video were particularly impactful, generating almost 20,000 clicks at an average CPC of just £0.01!
On Google Ads we saw 30 millions impressions, 300,000 clicks and over 5,000 conversions. To deliver the very best results for the client, we tested numerous campaign types, enabling us to continually generate conversions at a cheaper and cheaper rate. Over the course of a six month campaign we were able to reduce average CPA by 65%!
Charlie Harrison, Product Marketing Manager at Adaptavist, said of our campaigns – “We’ve seen a clear growth in visitors to the site which correlates with the launch of our Google search and display campaigns. Clark St James have been instrumental in setting up and executing the campaigns.”
