In 2016, leading equine feed supplement supplier, Feedmark, set us the challenge of expanding their customer base and boosting their online revenue.
Using Facebook Advertising, our Paid Social team utilised the extensive targeting options available to marketers to produce a highly refined, focused and relevant campaign, which has consistently produced four figure ROI, month in month out.
In the first full month of the campaign we immediately saw some outstanding results, with ROI as high as 1800%. Nevertheless, our team felt that this could be improved upon, and set about tightening the targeting, and proceeded to run tests with numerous variations of creative. In addition to ongoing optimisation throughout the month we were able to produce some stunning results for Feedmark, with an ROI of 3,898%, more than double that of the previous month.
Today, our process of targeting, testing and monitoring continues, as we attempt to improve on our existing successes, and to provide Feedmark with the ROI they deserve.
About: Feedmark is a family-owned and independent British business, which has been supplying equine and canine feed supplements to 70,000 customers for 35 years. They enjoy an unparalleled reputation for excellent product quality and outstanding customer service.
