Clark St. James PPC Agency & Social Media Marketing Norwich
Digital Marketing That Delivers
Big news from Google that’s going to reshape the e-commerce landscape. Yesterday, Google unveiled the Universal Commerce Protocol (UCP). If you’re in e-commerce or paid media, you need to pay attention to this shift towards “Agentic Commerce.” Here is the simple breakdown: Currently, we run ads to drive users to a website to purchase. UCP […]
The New Information Ecosystem: From Search Results to AI Answers Summarise this article in ChatGPT The digital landscape is undergoing its most significant transformation since the advent of social media. The established paradigm of search-driven discovery, which has dictated digital marketing strategy for two decades, is being fundamentally challenged. A new ecosystem is emerging, one […]
