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Clark St. James PPC Agency & Social Media Marketing Norwich

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Man and woman buyer persona silhouette

How to Create a Buyer Persona

A buyer persona is a potent combination of research and creativity. They enable you to distill your amorphous ‘target audience’ into a concrete and clearly defined individual ‘persona’. This will enable you to market your product or service to a carefully researched, and intelligently created, ‘persona’, who embodies the broad demographics and characteristics of your […]

23 March 2017

LinkedIn logo

How to Create Super Shareable Content for LinkedIn

    LinkedIn is a social network like no other, geared towards networking, and offering unparalleled opportunities to develop B2B relationships. The uniqueness of LinkedIn can also make it a challenge, however, as the content which most engages here is often quite different to what works on Twitter and Facebook. That’s why Steve Rayson’s recent […]

16 January 2017

How to Generate a Year’s Worth of Blog Ideas in an Hour

Thinking of blog ideas is one of the most difficult, but crucial, aspects of content marketing. If you want to rank well with Google, and to receive a consistent stream of visitors to your website, then you need to be creating quality content on a regular basis. Depending on the size of your company, and whether […]

01 December 2016

Words have power

The Psychology of Attention with Donnie Bryant

Episode 81 of The Small Business Marketing Report Podcast In a world of noise, how do you break through and get YOUR message across? Well, it starts with attention – and in this episode Robert gets the lowdown from pro direct response copywriter Donnie Bryant on 5 proven ways to grab attention, by using powerful psychological […]

05 March 2016

The Small Business Marketing Report

5 Quick Content Ideas for a Blog Post [PODCAST]

Episode 53 of The Small Business Marketing Report Podcast You are probably well aware of the value of content and producing regular posts for your site can see your online marketing efforts rewarded in many ways. It can be frustrating though when you’re stuck for an idea and you need to get a blog post […]

23 January 2015

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