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Remarketing: The Art of Following Your Audience Around the Web

We have all experienced it, that feeling of déjà vu. You visit a website, look at a product or service, and then everywhere you go online you see an ad for it. This advertising trick, known as remarketing, is a great way to keep your product or brand front of mind whilst potential customers are […]

03 December 2016

Facebook Like Design

Four Awesome Ways to Optimise Your Facebook Ads

Facebook ads are one of the very best ways of reaching highly targeted audiences quickly and effectively. The wealth of data at Facebook’s disposal, and the variety of targeting options available to advertisers, make this in utterly invaluable marketing channel. However, if you’re struggling to find your way around the platform, or if you’re not […]

10 October 2016

Now I'm Confused

Facebook Changes The Ad Image Text Overlay Rule

The 20% rule no longer applies to text on Facebook ad images as of 22nd March 2016. You may have not liked it, but at least it was easy to define. The 20% text rule for image ads on Facebook has been in force for some time. They even provided a basic grid tool that […]

07 April 2016

social media marketing

Your 5 Point Facebook Advertising Checklist by Adrienne Richardson

Episode 82 of The Small Business Marketing Report Podcast In this episode Robert interviews Adrienne Richardson a Facebook Advertising specialist. Facebook has certainly grown in potential for advertisers over the last few years. Moving on from the controversy of Facebook Business pages not being as effective as they once were, the Facebook advertising platform has more […]

19 March 2016

Facebook Lead Ads

A guide to Facebook Lead Ads it’s as easy as 1 2 3

Acquiring leads has up to now involved many components. A great ad, a great offer or reason to sign up, and a process to enable your prospects to sign up easily and efficiently. It is that last step that can prove the most difficult. Whilst there are many lead capture apps out there, many require […]

08 November 2015

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