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Hitting the Target in your Local Market

5 Ways To Use Twitter For Local Target Marketing

How local do you want to get? For some businesses the World Wide Web holds no interest, to them it is the local, or even the Hyper-Local web where the seams of gold lie. When I first started working online in the late ’90s the big draw was the ability for small businesses to be […]

11 February 2012

Ed Vaizey MP at IAB Engage 2011

The Future is Going Mobile, Are You?

I attended yesterday’s IAB Engage conference in London this year for the first time. A chance meeting earlier in the year with Amit Kotecha, Mobile and Networks Manager at the IAB, we co-presented at Brand Republic’s Social Media Strategy 2011, introduced me to the IAB. From an advertisers perspective it’s a fantastic organisation with training and many […]

04 November 2011

Free WiFi

Better Location Marketing Campaigns

50% of Twitter users access the service via mobile and of the 700 million Facebook users 30% access the platform using a mobile device. The growth in the use of mobile technology by consumers is leading many businesses to look at opportunities around Location Marketing. Still a relatively young practise, location based marketing is the […]

22 June 2011

Growing Loyalty With Location Based Marketing

Location Based Marketing is a hot subject, with the likes of Groupon going IPO and Google and Facebook playing catch up to the early pioneers, like Foursquare. This in itself is an issue, that location based marketing is new and the many of the platforms it exists on are shared  by a comparative few consumers. Facebook has 687 […]

20 June 2011

14 of the Best Location Based Marketing Apps for Business

14 of the Best Location Based Marketing Apps for Business [UPDATED]

According to a report published by GSMA Intelligence in 2021 as of Q1 2021, there were 8.1 billion mobile connections globally, up from 5 billion in 2017. 59% of the world’s population now uses the internet, and 92% of internet users access it via mobile devices. Mobile internet usage continues to grow, with 4.5 billion […]

09 June 2011

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