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Hyper Local

Hyper Local Marketing on the World Wide Web

I often tell people when they ask me about Social Media “It’s nothing to do with the technology”. It is true. Social Media Marketing is nothing more than Face to Face Networking on a grand scale, online. Before computers even came into being there were breakfast meetings, business connections made at golf and tennis clubs. […]

30 May 2011

The Competition for Local Gets a Boost

Since Facebook launched it’s Place functionality the location based services channel has been relatively quiet. Nothing significant has hit the market and no major releases announced. Google have now broken cover. Earlier in the month saw the subtle move of location search filters to the left of the page now they announce Google Boost. Until […]

31 October 2010

Is Local the New Niche?

Small businesses are always asking me, “How do I get to number 1 in Google?”, invariably my reply is, “How much are you willing to spend?”, with a wry smile of course. I do have to remind myself that even now in today’s switched on world there are lots of businesses that still don’t understand […]

24 October 2010

Foursquare Recommends You Visit…

The whole essence of product or service promotion on Social Media and Social Networking channels is recommendation. If there is something new I want I’ll go by recommendation, whether that be from direct friends on Facebook, or collective recommendation on Twitter. Even outside the realm of “Social” recommendation by way of reviews have played a […]

24 September 2010

Facebook Places Now Live in the UK

Announced early this morning on The Next Web Facebook Places is now officially live in the UK. Whilst there is no commercial aspect to the release at this point in the form of Ads, you can add locations to Facebook Pages. Currently you are unable to tag images or videos but this will come in […]

17 September 2010

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