In this week’s podcast Sean and Rob talk through 3 ways you can utilise email marketing automation to the benefit of your business.
Email marketing is used by thousands of businesses around the world. Not so many are taking advantage of the automation features many platforms offer.
From optimising your staff’s time to optimising which customers your sales team focuses their effort on, the scope of email marketing automation goes way beyond simply automating your marketing department’s repetitive tasks.
You can use email automation during the customer onboarding process, for lead generation and to reactivate dormant email addresses on your marketing list.
Best of all aside from pre-planning, the effort to do this is minimal. Whilst the rewards are maximised.
Some of the resources mentioned in the show:
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