With over 1 billion smartphones currently in use worldwide it’s no wonder every company wants to build a mobile application.

Like any other digital platform the popularity of your mobile application will be driven by its content. Produce something that entertains or adds value for the end user and you could be on to a winner.

You will be in for some competition though, there are currently 775,000 apps in the Apple App store alone. Experts estimate the the Google Play store also contains a similar amount of applications.

With the market worth €1.6 billion, or $2.15 billion, it is no wonder everyone wants a piece of it, now all you have to do is decide which platforms to produce your application for!

Once you’ve done that you can use the handy infographic guide below from bluecaribu to help market your mobile application.

Guide to Mobile App Marketing – An infographic by BlueCaribu and uSpeak