Episode 67 of The Small Business Marketing Report Podcast
We spend a lot of time inventing ingenious ways to get more traffic to our websites. Spending money on Adwords campaigns, Facebook advertising and email marketing. Or we take hours crafting blog posts and optimising our site for search.
Rather than spend time driving more traffic, what if we worked on better conversion the traffic we already get?
This week we discuss an area many businesses overlook when it comes online marketing, landing pages. The pages you direct traffic to from your proactive marketing campaigns.
We look at the 5 key elements of an effective landing page. Both myself and Robert use landing pages for our own use and our clients. They typically have a single purpose, lead capture. When implemented well they can magnify conversion rates and provide a high return on investment.
So listen to this weeks show and get your website converting.
Mentioned in the show:
- LeadPages dedicated landing page software
- Robert’s 20 point landing page checklist (via VIP membership)
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