Episode 55 of The Small Business Marketing Report Podcast
Marketing your business can be tough, but by leveraging other people’s audiences can sometimes magnify the impact and therefore results. Joint Venture Marketing can be a great way to get exposure to a whole new audience.
But it is not always as simple as asking to advertise in someone elses email newsletter. You have to make sure there is a fit. If you get this right you can also get a transfer of their credibility too.
This podcast is a simplistic example of a Joint Venture. We both have our own businesses but use the podcast, distributed through both our various platforms for the benefit of each other. Ensuring both partners get benefit from the deal is crucial and with a more complex arrangement there may be the need for more formal agreements.
So take a listen to this episode and find out how your business can benefit from Joint Venture Marketing.
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