On this week’s podcast, we interview Bastian Ernst, the CEO and founder of Wild Audience as he shares some of his expertise on Respect-Based marketing.
Bastian actually began his career working in Silicon Valley, but gave this up in 2015, knowing that there was something bigger waiting for him to discover. That ‘something bigger’ was actually Wild Audience, which he built out of a passion for marketing technology, and is based on the premise of building up a relationship with your audience before selling them a solution to their problem. This marketing technique is based on trust, and your audience having respect for the advice you give them- hence why it is called Respect-Based Marketing.
However, unlike the majority of business success stories, Bastian actually made his first sale before he had even developed his product- which is what makes his story so interesting. He took a lot of risks, made mistakes and analysed a lot of feedback before he got into his current position.
In the interview, we talk about just how Respect-Based marketing works, covering:
- Who exactly Respect-Based marketing is suitable for;
- How to build this vital relationship with your audience in order to position yourself as a respectable information source;
- How to make other businesses hunt you with a Respect-Based marketing approach; and
- How Bastian was able to build a business work $100 k in just 6 months, avoiding offering promotions, discount and product launches in favour of an approach that was solely based on the respect and relationship he had with potential customers.
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As always if you have any questions you can get in touch via Twitter @SeanClark.
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