Episode 15 of The Small Business Marketing Report a bi-weekly audio podcast co-hosted by myself, Sean, and Robert Tyson of the Tyson Report. In each episode we look at the challenges facing small business and startups in the world of online marketing and social media.
This week Sean & Robert discuss Google Analytics, but as it went on so long the show has been split into two parts, this being part 1.
Google Analytics is a fantastic business tool and freely available for you to integrate into your website. The depth of insight it can provide is outstanding, and that is why some business only take a brief time to look at it. On the surface it may seem complex, but once you understand what you are trying to measure and why Google Analytics can be a powerful way to drive your business. Please find below a number of links to the resources mentioned in the show:
- Avinash Kaushik, Digital Marketing Evangelist at Google and author at Occam’s Razor
- Google Analytics WordPress Plugin
- Custom Reports lists from Econsultancy, Search Engine Watch & iMedia
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