We often focus so much on getting more and more people to our website, we often overlook their experience when they get there.

Improving your website’s conversion rate by 50% could work out a lot more cost effective than trying to get 50% more traffic. The bonus is that you get to keep that conversion rate once the work is done. Unlike the increase in traffic which you have to pay for to maintain.

So on this week’s show, we are going to talk about the “convert” rather than the “click”.

Tom Haczewski from The User Story joins me to discuss UX Design & Usability. Tom previously worked as an e-commerce analyst for Virgin Money. He has more than 11 years experience in usability research and UX design has more recently worked with the likes of ASDA, Virgin, HMV, Arco, Econsultancy, BBC and RAC.

Tom takes us through the differences between UX Design & Usability. It’s relationship with conversion rate optimisation. The benefits of including these in the design and development process, and even how you can perform some simple Usability tests in-house.

So join us as we make an effort to improve your user experience.

Resources mentioned in the show:

Don’t Make Me Think: A Common Sense Approach to Web Usability by Steve Krug
User Testing
What Users Do

Listen in and as always if you have any questions you can get in touch via Twitter @SeanClark.

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