We have covered search engine optimisation extensively over the previous weeks in the show. Although, I would like to dig a little deeper on is local SEO. This is one area where many small businesses struggle as the approach is somewhat different to standard search optimisation.
In this episode of the podcast, we’ll look at the differences between local SEO and normal SEO. Google’s uncanny ability to know when you are performing a local search and how the desktop experience can be very different to the mobile one.
We’ll cover Google My Business, the importance of reviews in local SEO and the impact your location can have on where you appear in the results. How to improve your chances of ranking in local search and finally the impact of new trends like voice search on the future of local search engine optimisation.
News
- Facebook adapts its news feed algorithm to downgrade websites that carry extensive advertising.
- A review of Google’s Data Studio 360 as we can it for a spin in the office for client reporting.
Links
The “near me” phenomenon in search:
So listen in and as always if you have any questions you can get in touch via Twitter @SeanClark.
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