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This is Episode 22 of The Small Business Marketing Report Podcast

Your business can only continue so long making a loss before you need to do something about it. For Twitter that time is very fast approaching, as investors look to get their pay back.

Running at a loss of $65 million in the 3 months up to September, but with rising turnover and an active user base in excess of 230 million, the impending IPO should satisfy them.

But what does this mean for the platform and those that use it for business?

One thing is certain if Facebook is anything to go by, the free ride may be nearing its end, and more advertising is sure to appear.

In this episode of The Small Business Marketing Report podcast, Sean and Robert highlight some of the subtle changes that have happened to Twitter recently, and how they may impact your business.

Here are some of the key points from the discussion and links to resources mentioned in the show:

• Twitter is looking to raise $1 billion in its IPO, which would value it at about $11 billion. That’s 70 million shares at $17-$20 per share.
• Twitter shares are likely to begin trading on the 7th November.
• Twitter ended September with 232 million active users, up from 218 million in June.
• Twitter claims 15m active users in the UK.

MagicRecs
Follow this Twitter experiment to receive instant, personalised recommendations for users and content via direct message.

EventParrot
Follow this Twitter experiment to receive direct messages that help you keep up with what’s happening in the world.

Twitter Tip
Stemming the flow of information with Twitter Lists

Twitter TV
Insights on using Twitter for TV producers

Business Book
Hatching Twitter: A True Story of Money, Power, Friendship, and Betrayal

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Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Spotify | RSS