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Improving Customer Engagement With Social Media

Moving from traditional marketing to social media marketing can be a challenge for some businesses. In a past where you could buy attention, contract a third party and have your marketing done for you, it was “spend” that determined success. Especially in a competitive marketplace, the brand with the bigger budgets grabbed more air-time and […]

What’s a Twitter Follower Really Worth?

It is frustrating having to justify the value of engaging with customers through the use of Social Media. The most important part of a business are it’s customers, therefore surely anything that enables you to interact with them more effectively, adds value? Twitter is one platform that often comes under fire from those forever pushing […]