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Fake Twitter Followers Damage More Than Your Social Media Credibility [Research]

Nobody likes to lose, but what’s worse than losing is when you lose to a cheat. I have recently experienced this exact situation, except it wasn’t in a game or sport, but in business. The opposing company had a strong position, they looked good, well staffed, were long established and had some big names on […]

What’s a Twitter Follower Really Worth?

It is frustrating having to justify the value of engaging with customers through the use of Social Media. The most important part of a business are it’s customers, therefore surely anything that enables you to interact with them more effectively, adds value? Twitter is one platform that often comes under fire from those forever pushing […]