AdWords Guide: How to make PPC Work For Your Business

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Episode 59 of The Small Business Marketing Report Podcast

In the first of a 3 part series on the Google AdWords platform we discuss whether AdWords can work for any business.

There are some exceptions but not many, business objectives are an important aspect to consider. Certainly the statistics for using AdWords are very impressive, and the return on investment can be significant well implemented well.

It’s not only your business model and objectives that play a factor though, your website needs to be fit for purpose. In the show we cover some typical issues that can impact a Google AdWords campaign performance.

In the last section of this show we touch on the commitment required from the business to ensure AdWords is given a fair chance of success.

Listen in to the show, and if you have any questions then please feel free to comment below.

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