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Google is not your Superhero

The Truth Behind Google Ads Recommendations: Are They Really in Your Best Interest?

The Hidden Bias in Google’s Recommendations Google’s parent company, Alphabet, will report its fourth-quarter 2024 earnings on Tuesday, February 4th, 2025.In the third quarter of 2024, Alphabet reported $65.9 billion in ad revenue —a 10.6% increase from the previous year. This was part of a total revenue of $88.27 billion, marking a 15% year-over-year growth. […]

30 January 2025

words have power

How To Write Effective Ad Copy for Google Ads

Creating a successful Google Ads campaign requires attention to detail, creativity, and a deep understanding of your target audience. In this article, we will discuss the essentials of writing effective ad copy for Google Ads and answer some common questions to help you create compelling ads that convert. How do I make my Google Ads […]

31 March 2023

google ad grant

Are You A Charity? Google Ad Grants Just Got Better!

The Google Ad Grants Programme has always been something of a mixed blessing for nonprofit organisations. On the one hand, a monthly grant of $10,000 to be spent on Google Ads is highly generous and is essentially free advertising. As anyone who has used Google’s Ad Grant in the past will know, however, this generosity […]

19 September 2019

google marketing keynote

Google Marketing Live 2019 Highlights

Google Marketing Live 2019 has now been wrapped up, leaving us with a whole range of new advertising features to get excited about, including Discovery Feed Ads; Gallery Ads and easy to create YouTube Bumper Ads. Some of the new ad features and functionality draw on machine learning, while many others focussed on mobile. All […]

21 May 2019

In-Market Audiences have Arrived for Search Campaigns

In-Market Audiences have Arrived for Search Campaigns

Audience targeting has become a whole lot easier, thanks to the recent introduction of In-Market Audiences. This new tool means that businesses need no longer rely on simply targeting a keyword in Google AdWords, they can now refine specific elements of these campaigns to target a particular audience. Google announced plans to roll out this […]

12 June 2018

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Fractional CMO

Many businesses invest in ads, SEO, and content, but lack a clear plan. Our Fractional CMO service gives you the strategic oversight and senior experience to get every channel working together for real growth.

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