Clark St. James PPC Agency & Social Media Marketing Norwich
Digital Marketing That Delivers
There’s a lot of noise right now around AI, Search, and the future of digital marketing. Most of it focuses on AI Overviews and the fear that organic traffic is disappearing. The reality is more nuanced. Recent analysis suggests something many people have missed: paid search ads may be driving more of the traffic shift […]
OpenAI announced plans to expand access to its AI tools while introducing advertising in a controlled, principles-driven way. The company has launched a lower-cost subscription tier, ChatGPT Go, now available globally at around $8 per month, offering expanded messaging, image creation, file uploads, and memory capabilities. OpenAI also plans to begin testing ads in the […]
The Hidden Bias in Google’s Recommendations Google’s parent company, Alphabet, will report its fourth-quarter 2024 earnings on Tuesday, February 4th, 2025.In the third quarter of 2024, Alphabet reported $65.9 billion in ad revenue —a 10.6% increase from the previous year. This was part of a total revenue of $88.27 billion, marking a 15% year-over-year growth. […]
Creating a successful Google Ads campaign requires attention to detail, creativity, and a deep understanding of your target audience. In this article, we will discuss the essentials of writing effective ad copy for Google Ads and answer some common questions to help you create compelling ads that convert. How do I make my Google Ads […]
The Google Ad Grants Programme has always been something of a mixed blessing for nonprofit organisations. On the one hand, a monthly grant of $10,000 to be spent on Google Ads is highly generous and is essentially free advertising. As anyone who has used Google’s Ad Grant in the past will know, however, this generosity […]
