Clark St. James PPC Agency & Social Media Marketing Norwich
Digital Marketing That Delivers
There’s a lot of noise right now around AI, Search, and the future of digital marketing. Most of it focuses on AI Overviews and the fear that organic traffic is disappearing. The reality is more nuanced. Recent analysis suggests something many people have missed: paid search ads may be driving more of the traffic shift […]
What business owners need to fix now before competitors get ahead Search is changing fast. Not just Google updates or new features, but a fundamental shift in how people find information. AI tools are now answering questions directly. They pull information from multiple websites, combine it, summarise it, and present answers without the user ever […]
OpenAI announced plans to expand access to its AI tools while introducing advertising in a controlled, principles-driven way. The company has launched a lower-cost subscription tier, ChatGPT Go, now available globally at around $8 per month, offering expanded messaging, image creation, file uploads, and memory capabilities. OpenAI also plans to begin testing ads in the […]
Big news from Google that’s going to reshape the e-commerce landscape. Yesterday, Google unveiled the Universal Commerce Protocol (UCP). If you’re in e-commerce or paid media, you need to pay attention to this shift towards “Agentic Commerce.” Here is the simple breakdown: Currently, we run ads to drive users to a website to purchase. UCP […]
The New Information Ecosystem: From Search Results to AI Answers Summarise this article in ChatGPT The digital landscape is undergoing its most significant transformation since the advent of social media. The established paradigm of search-driven discovery, which has dictated digital marketing strategy for two decades, is being fundamentally challenged. A new ecosystem is emerging, one […]
