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The Shopping Journey of the Connected Consumer

The modern consumer is the connected consumer. With access to unlimited sources of information on social networks, and overwhelmed with choice when it comes to researching and purchasing new products.  So, what is the path to purchase for the modern consumer? Where do they find and discuss information about new products, and where do they […]

5:04 pm

repeat purchases

What Drives Online Shopping Habits?

What factors inspire online consumers to add a product to their basket and make a purchase? And what channels are the most effective in instigating product research, or in re-engaging shoppers who abandon a purchase? Email marketing specialists Active Campaign recently surveyed over 500 online shoppers to find out what drives their online shopping habits.  […]

3:10 pm

CSS Example

Save 20% on Google Shopping Click Costs

Shopping ads on Google are a crucial element of the marketing strategy of online retailers, accounting for as much as 76.4% of online ad spend. In the UK that number is even higher, with 82% of ad spend and 87.9% of all clicks on Google Ads coming through Shopping campaigns.   What is the best way […]

2:59 pm

the future of seo and ppc

SEO & PPC Past, Present and Future

This is a special episode of the Click and Convert podcast as Sean takes part in a roundtable discussion on the Search with Candour podcast. Sean is joined by Mark Williams-Cook and Rob Lewis of Candour as well as Michael Curtis from Further to discuss PPC and SEO. They cover recent updates and what the […]

12:25 pm

e-commerce platforms

Ecommerce Platforms Comparison – What is the Right Solution for Your Business?

Are you thinking of starting an online business, or migrating your existing online store to a new platform? If so, choosing the right e-commerce platform for your business is one of the most important decisions you will make as a business owner.  Thankfully, there is a huge variety of choice when it comes to e-commerce […]

11:25 am

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