Clark St. James PPC Agency & Social Media Marketing Norwich
Search & Social Media Advertising
If you’re a Facebook ads user you may have noticed that Facebook has been pushing its video ads quite hard in recent months. In fact, the entire platform has been drifting more and more towards video for some time now. There’s a good reason for that; Facebook, like Google, is concerned primarily with providing its […]
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker, US department store merchant (1838 – 1922). For many years we believed online marketing went a long way to counter this statement. To some degree we were right. In a much simpler environment, before multi-device usage, […]
Online consumption of video has seen a rapid growth in the past few years. As mobile becomes the go to device for browsing the web, video becomes the platform’s default content. So moving images are becoming ubiquitous amongst consumers. As marketers, we are always fighting for our audiences attention. Competing in a world crowded with […]
We often focus so much on getting more and more people to our website, we often overlook their experience when they get there. Improving your website’s conversion rate by 50% could work out a lot more cost effective than trying to get 50% more traffic. The bonus is that you get to keep that conversion […]
On the podcast this week I talk with musician, entrepreneur and social media strategist Damian Keyes. Damian founded The British Institute of Modern Music (BIMM) at age 18, which is now valued at over £50M. He then went on to build and invest in several other businesses including DK Music Management, DK Music Academy & […]
