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Credits: Aéroports de Paris − LUIDER, Emile − LA COMPANY

The Paris Region Channel Web TV Initiative (PREDA)

If you mention Paris in the context of online business LeWeb is what normally comes to mind. For the last 6 years this event has attracted businesses and entrepreneurs from around the globe. Now the Paris Region Economic Development Agency (PREDA) is looking to use Social Media to do the same, but on a more […]

20 February 2012

Newspapers all at Sea

Start Advertising On Your Own Website

The newspaper business is having a torrid time. Not so much due to the bad press, excuse the pun, around phone hacking and police bribes, but largely due to their income stream being choked. The Internet is allowing anyone to report the news, Twitter is breaking more and more events before CNN or the BBC. […]

18 February 2012

Pinterest

Pinterest, Don’t Get It? Then Read This

I’ve finally got it! Like many new social platforms it sometimes takes a while to see their value. Everyone has been shouting about Pinterest for some time and for many it’s been hard to make a use case. There’s no disputing it’s popularity, the growth figures alone vouch for that. But for me it’s where […]

16 February 2012

Hitting the Target in your Local Market

5 Ways To Use Twitter For Local Target Marketing

How local do you want to get? For some businesses the World Wide Web holds no interest, to them it is the local, or even the Hyper-Local web where the seams of gold lie. When I first started working online in the late ’90s the big draw was the ability for small businesses to be […]

11 February 2012

Create Your Own PR

Create Your Own Social Media PR Machine

The aim of any modern business is to grow a community. An army of loyal followers that will not only buy it’s products but will also help spread “the word”. These advocates help to effectively multiply the reach of the companies marketing message. Apple are probably the prime example of this type of company with […]

05 February 2012

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