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Baking the Perfect Cake

Content Marketing is like Baking a Cake

Content Marketing can make a positive impact on your business. In terms of types of marketing, it is probably one of the most effective and longer lasting a company can implement. But it can be difficult to implement it correctly. In fact the web is full of companies with poorly executed content strategies, and many […]

07 October 2011

iPhone 4s

When You Have Nothing To Say, Say Nothing

Was Tim Cook’s finest hour underwhelming? Now Steve Jobs has stepped down Apple seem to be in a rush to say something. Following announcements from Facebook and Amazon, there was an expectation of a great follow-up from Apple. But it didn’t come. Is This What Happens When The Vision Is Lost? I think it’s a […]

05 October 2011

Samsung Galaxy Tab

Samsung’s Galaxy Tab Social Media Campaign

Could this be the rival tablet that is going to get the Android platform some market share? The recently released Samsung Galaxy Tab with a 10.1 inch screen, dual core processor, front and rear cameras is certainly a great looking piece of kit. They haven’t held back in their creativity when it comes to promoting […]

04 October 2011

SWOT #17: Online Super-Powers and Preparing for Zombies

Facebook own Social Media, Amazon own E-commerce, Apple own the Tablet market, Google own Search; well we’re pretty much done everyone else may as well go home. That’s probably how it felt to many of the competitors to these online Super-Powers; but wait it a minute they all compete with one another. They all also […]

02 October 2011

Market Domination Starts Here

Amazon Sets E-commerce on Fire

When Amazon first started selling online it was in the price game, but it had a strategy. You’re probably well aware, but if price is your only USP then your business is going to be short lived. As competition pushes prices down, margins are squeezed, until profit is squashed, and you go out of business. In For […]

30 September 2011

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