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Fools Gold

Social Media, Waste of Time or Valuable Asset

To be effective in Social Media, at first you need to have a presence. But presence alone is not enough, you then have to take part. Taking part is the bit where the effort comes in. It’s where many start out with the best intentions, then fall by the wayside. Taking part in Social Media […]

03 June 2011

don't be a twitter robot

3 Valid Reasons to Schedule Your Twitter Updates

I recently got asked my opinion on scheduling Tweets and I will say upfront I am in favour of them, when used for the right reasons. Scheduling is the only form of automation I use, with the exception of the auto-tweets from my iPhone for friends and family with updates on my progress when I […]

01 June 2011

It's Good to Talk

It’s Good to Talk

We love to talk, it’s part of our nature. But often it’s not talking that’s an issue it’s who we are talking too. When talking online, Facebook and Twitter, the world is your audience. Anyone can be watching and often many are. What we say is critical to how we are perceived, the moment we […]

31 May 2011

Hyper Local

Hyper Local Marketing on the World Wide Web

I often tell people when they ask me about Social Media “It’s nothing to do with the technology”. It is true. Social Media Marketing is nothing more than Face to Face Networking on a grand scale, online. Before computers even came into being there were breakfast meetings, business connections made at golf and tennis clubs. […]

30 May 2011

Better Time Management

9 Tips for Better Time Management on Twitter

  Twitter is a fantastic tool, allowing you to communicate with thousands of people in your marketplace. Like email before it though, Twitter can have a detrimental effect on your productivity. You can find yourself drawn into conversations, checking for replies, looking at lists and following links into eternity. If you find yourself being drawn […]

29 May 2011

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