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SWOT #18: Copywriting Lessons, Social Media & talking to Stephen King

I’ve spent the last few weeks studying copywriting, driven by a desire to improve my writing skills. This journey lead me to discover some great individuals. The first was Roy Williams, known as the Wizard of Ads; a controversial figure who is very direct in his approach to marketing and the author of three books […]

2:13 pm

Baking the Perfect Cake

Content Marketing is like Baking a Cake

Content Marketing can make a positive impact on your business. In terms of types of marketing, it is probably one of the most effective and longer lasting a company can implement. But it can be difficult to implement it correctly. In fact the web is full of companies with poorly executed content strategies, and many […]

11:16 am

iPhone 4s

When You Have Nothing To Say, Say Nothing

Was Tim Cook’s finest hour underwhelming? Now Steve Jobs has stepped down Apple seem to be in a rush to say something. Following announcements from Facebook and Amazon, there was an expectation of a great follow-up from Apple. But it didn’t come. Is This What Happens When The Vision Is Lost? I think it’s a […]

2:45 pm

Read Some More

The Evolution of Content Curation

Up until a few weeks ago I had a Content Curation methodology I was happy with, then something changed. Part of successful Blogging is reading a lot, and I mean a lot. I have often got 2 or 3 books on the go. I’m scanning Twitter and Google+ hourly, I subscribed to some key source […]

7:40 am

8 Secrets of Success

8 Secrets to Blogging Success

Did you know the TED website is a mountain of inspiration for bloggers? If you are ever stuck for something to write about, need a different angle on a business idea or would just like another view on life. I’m certain you’ll find it there. This lunchtime I was procrastinating over my next blog post; […]

9:05 pm

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