Clark St. James PPC Agency & Social Media Marketing Norwich
Search & Social Media Advertising
What factors inspire online consumers to add a product to their basket and make a purchase? And what channels are the most effective in instigating product research, or in re-engaging shoppers who abandon a purchase? Email marketing specialists Active Campaign recently surveyed over 500 online shoppers to find out what drives their online shopping habits. […]
Are you thinking of starting an online business, or migrating your existing online store to a new platform? If so, choosing the right e-commerce platform for your business is one of the most important decisions you will make as a business owner. Thankfully, there is a huge variety of choice when it comes to e-commerce […]
With Black Friday and Cyber Monday taking place at the end of the month, we’re fast approaching the most crucial period in the calendar year for retailers. Black Friday is a relatively new introduction to the UK shopping calendar, but it has quickly become a much-needed outlet for e-commerce businesses and high-street stores to get […]
Politicians often speak of ‘great British success stories’, but rarely seem to speak of e-commerce, which genuinely is a story of unrivalled success for the UK economy, at least as far as Europe is concerned. As the established leader of e-commerce in Europe, the UK is the largest e-commerce market in the continent, with UK […]
We are all familiar with the traditional sales funnel, where a consumer moves seamlessly from awareness, to consideration, and finally onto purchase along the path to conversion. However, with the rise of mobile, search engines and social media, this funnel has become increasingly outdated. The destinations on the journey to conversion remain the same, but […]
