Clark St. James PPC Agency & Social Media Marketing Norwich
Search & Social Media Advertising
The Hidden Bias in Google’s Recommendations Google’s parent company, Alphabet, will report its fourth-quarter 2024 earnings on Tuesday, February 4th, 2025.In the third quarter of 2024, Alphabet reported $65.9 billion in ad revenue —a 10.6% increase from the previous year. This was part of a total revenue of $88.27 billion, marking a 15% year-over-year growth. […]
Creating a successful Google Ads campaign requires attention to detail, creativity, and a deep understanding of your target audience. In this article, we will discuss the essentials of writing effective ad copy for Google Ads and answer some common questions to help you create compelling ads that convert. How do I make my Google Ads […]
The Google Ad Grants Programme has always been something of a mixed blessing for nonprofit organisations. On the one hand, a monthly grant of $10,000 to be spent on Google Ads is highly generous and is essentially free advertising. As anyone who has used Google’s Ad Grant in the past will know, however, this generosity […]
Google Marketing Live 2019 has now been wrapped up, leaving us with a whole range of new advertising features to get excited about, including Discovery Feed Ads; Gallery Ads and easy to create YouTube Bumper Ads. Some of the new ad features and functionality draw on machine learning, while many others focussed on mobile. All […]
Audience targeting has become a whole lot easier, thanks to the recent introduction of In-Market Audiences. This new tool means that businesses need no longer rely on simply targeting a keyword in Google AdWords, they can now refine specific elements of these campaigns to target a particular audience. Google announced plans to roll out this […]
