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Remarketing: The Art of Following Your Audience Around the Web

We have all experienced it, that feeling of déjà vu. You visit a website, look at a product or service, and then everywhere you go online you see an ad for it. This advertising trick, known as remarketing, is a great way to keep your product or brand front of mind whilst potential customers are […]

03 December 2016

Is Twitter Marketing Dead?

On this week’s podcast we are discussing Twitter marketing. There’s been a lot of talk in the tech press recently about Twitter being up for sale. With rumours that Google, Salesforce and even Disney may be interested in buying it. Unfortunately for Twitter, it doesn’t look like they have any takers anytime soon. The ailing […]

22 October 2016

Twitter Relax the 140 Character Limit

Twitter has always adopted a less is more philosophy. By limiting text to 140 characters they encourage their users to think creatively, to articulate their thoughts succinctly, and to express themselves using a variety of different media. Twitter is changing the most defining part of their service, the character limit rules. But, before the more […]

28 May 2016

twitter mobile

Is Twitter Advertising Coming of Age?

There is no denying that Facebook has really got its grip on online advertising, especially in the mobile arena. With ad revenue at $3.5 billion in the last quarter and mobile making up around 80% of that revenue, is everyone else playing catch up? One of the reasons for its massive success is the data […]

14 February 2015

Twitter Notifications

Twitter Gets Even More Distracting

If it wasn’t already difficult enough to avoid distraction during our work day, the developers over at Twitter have given us Tweet notifications. Now is you are logged in on Twitter.com you’ll get a notification for replies, favourite, retweets, direct messages and new followers. We are very much used to this functionality on our mobiles, […]

14 April 2014

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