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Credits: Aéroports de Paris − LUIDER, Emile − LA COMPANY

The Paris Region Channel Web TV Initiative (PREDA)

If you mention Paris in the context of online business LeWeb is what normally comes to mind. For the last 6 years this event has attracted businesses and entrepreneurs from around the globe. Now the Paris Region Economic Development Agency (PREDA) is looking to use Social Media to do the same, but on a more […]

20 February 2012

Honda Stories

Honda’s Integrated Social Media Campaign

TV advertising is still alive and kicking! That said TV requires another dimension to ensure it remains relevant, engages the audience and provides a return on investment. Social Media can play a major part in bringing, what would normally be classed as ‘Interruption Marketing’, to life. Trying this exact approach Honda are sponsoring the Cutting […]

21 June 2011

YouTube Generation

The Forgotten Social Media Channel

With Facebook and Twitter taking so much of the limelight in recent months you’d be forgiven for thinking these were the only platforms in Social Media. Facebook definitely the “Star of the Show” in terms of audience, it currently has 53% of all visits to Social Media sites. In recent months this has been declining, […]

15 June 2011

Video in Email

Effective Video Marketing by Email

We all know how powerful video can be be for presenting your products or services online. The popularity and growth of online video has been covered plenty of times before. Getting your video in front of the intended audience has always taken a little imagination, especially when it comes to promotion via email. Email clients […]

15 March 2010

How to do SEO for video blogs

I am a big fan of using video online for a couple of reasons, one I am a natural extrovert, I never need a second invite to get up on stage. And two, I find it much more difficult to write things down rather than demonstrate them. With services like Tube Mogul you can now […]

11 January 2010

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