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Episode 60 of The Small Business Marketing Report Podcast

The second of a 3 part series on the Google AdWords platform. Last week we assessed wether AdWords was right for your business and now we take it to the next step, creating a campaign. In this episode we introduce you to setting up the first part of your initial campaign.

We take you through the choices you have in creating an AdWords account.

Researching your Keywords with the Google Keywords Tool.

Key mistakes to avoid, identifying costs and ensuring you maintain a good quality score on your account.

With this solid base in place you’ll be ready for part 3 of this podcast series on creating a beneficial campaign structure and account management.

Listen in to the show, and if you have any questions then please feel free to comment below.

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Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Spotify | RSS