Clark St. James PPC Agency & Social Media Marketing Norwich
Search & Social Media Advertising
Shopping ads on Google are a crucial element of the marketing strategy of online retailers, accounting for as much as 76.4% of online ad spend. In the UK that number is even higher, with 82% of ad spend and 87.9% of all clicks on Google Ads coming through Shopping campaigns. What is the best way […]
Google Marketing Live 2019 has now been wrapped up, leaving us with a whole range of new advertising features to get excited about, including Discovery Feed Ads; Gallery Ads and easy to create YouTube Bumper Ads. Some of the new ad features and functionality draw on machine learning, while many others focussed on mobile. All […]
This week’s podcast is about Google Analytics and Goals. Many of us use Google’s free analytics tool, but do we really get the most out of it? To help your business make better decisions based on real data, you need actionable insight. Using Goals within Google Analytics can do just that. Sean will walk you […]
We have all experienced it, that feeling of déjà vu. You visit a website, look at a product or service, and then everywhere you go online you see an ad for it. This advertising trick, known as remarketing, is a great way to keep your product or brand front of mind whilst potential customers are […]
There is no doubt that Google Analytics is a fantastic tool for tracking activity on your website. When you really understand the application and begin to segment your data, it becomes even more powerful. If you’re running Google AdWords campaigns you can take your data a step further by linking AdWords with Google Analytics. This […]
