This week has been a varied and busy one, from a visit to the top of the BT Tower in London on Monday to lunch with Suffolk ‘n’ Cool and the lovely Jordan Reyne in Southwold this Friday.

SWOT #3 is just as varied and well travelled, featuring the best of the links I’ve shared on Twitter this week:

The 11 Defining Social Media And Technlogy Trends In 2011

As advances in technology and innovation move on at such a fast pace it is difficult to keep up with the latest trends. Niall Harbison tries to keep us one step ahead of what 2011 may have in store for us.

Is This the World’s Best Company Blog?

Many businesses are now aware of the power of blogging and just as many still don’t understand the potential. One company leading the way is not a forward thinking start-up but a corporate giant. With 30 staff regularly contributing to it’s blog Jeff Bullas looks at how Southwest Airlines are leveraging the social world.

Coca-Cola Marketing Shifts from Impressions to Expressions

What do you do when you’re a large brand that is used to measuring marketing success in Ad Impressions but this metric is no longer considered viable? How do you deal with the fact that the consumer can drive opinion about your brand well beyond your control? Joe Tripodi gives us some insight into how Coca-Cola are dealing with the shift in marketing influence.

6 Excellent Small Business Websites To Learn From

Whilst content is king and art is for museums you still need a good design to give your site credibility. Here are some great site designs that should provide inspiration for small businesses.

UK Rural Broadband Plans Move On

There are still some parts of the UK without Broadband access and many others that cannot take advantage of the super-fast and usually more cost effective options available to others. The British government have pledged money to resolve this in a “Broadband Initiative” but it is on a roll-out basis. This week it was announced that my local county, Norfolk, will be in the next group of three counties to be granted funding to implement super-fast Broadband for rural areas.

I hope you enjoy these links and if you have any you’d like to add please include them in the comments below. Oh, if you’ve never heard of Jordan Reyne, here is the video to her latest single: