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Growing Loyalty With Location Based Marketing

Location Based Marketing is a hot subject, with the likes of Groupon going IPO and Google and Facebook playing catch up to the early pioneers, like Foursquare. This in itself is an issue, that location based marketing is new and the many of the platforms it exists on are shared  by a comparative few consumers. Facebook has 687 […]

20 June 2011

National Express Train

A Customer Service #Fail for National Express & Icomera

As a business offering WiFi has many advantages, it can attract people to your outlet, you may even be able to make revenue from it. It offers people an easy way to check-in on Foursquare or Facebook Places and promote your business for you. From these check-ins you are able to offer loyalty schemes, increase […]

17 June 2011

14 of the Best Location Based Marketing Apps for Business

14 of the Best Location Based Marketing Apps for Business [UPDATED]

According to a report published by GSMA Intelligence in 2021 as of Q1 2021, there were 8.1 billion mobile connections globally, up from 5 billion in 2017. 59% of the world’s population now uses the internet, and 92% of internet users access it via mobile devices. Mobile internet usage continues to grow, with 4.5 billion […]

09 June 2011

Hyper Local

Hyper Local Marketing on the World Wide Web

I often tell people when they ask me about Social Media “It’s nothing to do with the technology”. It is true. Social Media Marketing is nothing more than Face to Face Networking on a grand scale, online. Before computers even came into being there were breakfast meetings, business connections made at golf and tennis clubs. […]

30 May 2011

Is Local the New Niche?

Small businesses are always asking me, “How do I get to number 1 in Google?”, invariably my reply is, “How much are you willing to spend?”, with a wry smile of course. I do have to remind myself that even now in today’s switched on world there are lots of businesses that still don’t understand […]

24 October 2010

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