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Create Your Own PR

Create Your Own Social Media PR Machine

The aim of any modern business is to grow a community. An army of loyal followers that will not only buy it’s products but will also help spread “the word”. These advocates help to effectively multiply the reach of the companies marketing message. Apple are probably the prime example of this type of company with […]

05 February 2012

Value of an Existing Customer

It’s Not The Number Of Followers That Count, But What You Do With Them

You spend so much time working on increasing your followers. Tracking for keywords, following relevant people hoping they will follow back. Your followers grow but it still all feels a bit empty? Don’t worry, it’s quite natural. We all have a tendency to focus on the numbers. It doesn’t matter whether it’s Facebook, Twitter, LinkedIn, […]

15 November 2011

5 Things The British Government Can Teach You About Social Media

It’s official the “Ayes” to the right have it, Twitter remains in use on the Benches of the House of Commons. On Thursday, MPs voted by 140 votes to allow the continued use of Twitter during Commons debates. If you ever thought politics was stuffy and boring, then you would think British Politics was probably […]

18 October 2011

So Many Social Networks

Social Networking Angst

So Google+ goes public, open to anyone that now wishes to sign-up. Many will, but many more will not. Personally, I love the idea of Google+, so many of Google’s web based applications make sense, are easier to use and more often than not, user centric. The problem I face, like many others, is one of […]

22 September 2011

Gary Vaynerchuck on Klout

What Does a Key Influencer Look Like?

This is the fourth in the series of “Practical Social Media”, looking in depth at how to set-up and run Social Media as part of your overall business strategy. If you have any areas you would like me to cover please let me know via the comments section below. In the last session I left […]

13 September 2011

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