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The Mobile Arms Race

Just like the major Super Powers of the 1980’s the “Arms Race is On” for the control of “Mobile”. This time it isn’t countries that are fighting for control and supremacy, but corporations. Why Should You Care? Control of the mobile space is very important as we start to access the Internet on the go. […]

29 March 2013

Google Schemer

Google are Scheming Again

When a new social platform gets released and I have got over the initial “shiny new toy” syndrome, my next thought is “how can I use this for business”? Sometimes it’s obvious, Facebook and Twitter, and other times, Google+, it takes a bit more thought about how it could be useful. If there is one […]

16 December 2011

14 of the Best Location Based Marketing Apps for Business

14 of the Best Location Based Marketing Apps for Business [UPDATED]

According to a report published by GSMA Intelligence in 2021 as of Q1 2021, there were 8.1 billion mobile connections globally, up from 5 billion in 2017. 59% of the world’s population now uses the internet, and 92% of internet users access it via mobile devices. Mobile internet usage continues to grow, with 4.5 billion […]

09 June 2011

The Competition for Local Gets a Boost

Since Facebook launched it’s Place functionality the location based services channel has been relatively quiet. Nothing significant has hit the market and no major releases announced. Google have now broken cover. Earlier in the month saw the subtle move of location search filters to the left of the page now they announce Google Boost. Until […]

31 October 2010

Is Local the New Niche?

Small businesses are always asking me, “How do I get to number 1 in Google?”, invariably my reply is, “How much are you willing to spend?”, with a wry smile of course. I do have to remind myself that even now in today’s switched on world there are lots of businesses that still don’t understand […]

24 October 2010

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