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Sean’s Week on Twitter #11

What makes you nervous? You know, that fluttery tummy sensation that makes you feel light, hungry and thirsty all at the same time. For me it’s about 10 minutes before I get up to speak. And this weeks talk at Hot Source in Norwich was no different. Now I love giving talks, I could talk […]

30 July 2011

Cookie Monster

The European Cookie Ban

Web site owners far and wide, or at least in the UK, breathed a sigh of relief yesterday as they were given 12 more months before the “Cookie Law“(pdf) comes into affect and the fines of up to £500,000 for non-compliance. Some of you are probably thinking: What law? What’s a cookie? The EU in […]

27 May 2011

Sean’s Week On Twitter #2

Sean’s Week On Twitter, SWOT #2, featuring the best of the links I’ve shared on Twitter this week: How to Captivate New Readers in 5 Seconds or Less A fantastic lesson in writing content that is easy to digest and memorable. The key thing I got from this post was it’s fantastic layout. Not one […]

20 May 2011

Equation for ROI

ROI in Social Media: Taking the Numbers Out of the Equation

If you do Social Media you know it’s not the numbers that count and that what you do on a daily basis will take time to come to fruition. So how do we get away from the numbers when the Board want to see growth, the CEO requires an ROI and your boss wants to […]

15 May 2011

Why Marketing Agencies Can’t Do Twitter

I am an advocate of working in-house, I’ve spent the last 10 years working client side. Working client side gives you access to information about a company that would normally be hard to extract. You have a feel for what the company is about, you are able to live and breath it’s ethics, it’s values, […]

25 April 2011

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