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SWOT #22: Managing Time, Change and ROI

This week I was asked how I manage to fit so much into my day; reading, Twitter, writing, running and my day job. I have already given a glimpse of how I manage my day in this post about my daily schedule and another which shows how to use Google Reader and Twitter with BufferApp. […]

11 December 2011

SWOT #21: Time Travel, The Future, Google+ and Online TV

We, you and I, live in the future. Not far in the future, but the future nonetheless. If you’re reading this, you are way ahead of much of the population. Not because my blog is anything special, but because many ordinary people just don’t read blogs, or use services like Twitter and Google+. Every day […]

20 November 2011

SWOT #20: Uncertainty, Steve Jobs and Focus

Another busy week online and off; when we are busy it can be hard to keep focus. With so much to do it’s easy to get caught in a procrastination loop that sees us achieving little. This can be deadly when it comes to Social Media and blogging in particular. Quite timely then that I […]

06 November 2011

SWOT #19: Free WiFi, Pay Walls and New EU Directives

As the world gets ever more mobile it is creating a fantastic opportunity for businesses. Consumers are using their phones to find their way around more, and to communicate with others about where they are and what they are doing, leaving a rich trail of marketing data. Both Starbucks and John Lewis (in the UK) […]

22 October 2011

SWOT #18: Copywriting Lessons, Social Media & talking to Stephen King

I’ve spent the last few weeks studying copywriting, driven by a desire to improve my writing skills. This journey lead me to discover some great individuals. The first was Roy Williams, known as the Wizard of Ads; a controversial figure who is very direct in his approach to marketing and the author of three books […]

16 October 2011

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