Clark St. James PPC Agency & Social Media Marketing Norwich
Digital Marketing That Delivers
Audience targeting has become a whole lot easier, thanks to the recent introduction of In-Market Audiences. This new tool means that businesses need no longer rely on simply targeting a keyword in Google AdWords, they can now refine specific elements of these campaigns to target a particular audience. Google announced plans to roll out this […]
In this week’s episode, we talk to Michael Koral, co-founder and COO of digital advertising RoboAgency, Needls. The Needls ad platform allows businesses to automatically create, target and optimize digital ads on both Facebook and Instagram. Using its proprietary intent engine, Needls identifies buying signals within posts, tweets and status updates through Data Science and […]
Meta description lengths are decreasing again. It was only a few months ago that we were telling you about the increase in character length for meta descriptions, and here we are now telling you that Google has announced they will be shortened to their former length (between 150 and 170 characters). Google really calls the […]
Appearing in Google’s featured snippets section is a great way of boosting traffic to your site. Given that they aim to answer a searcher’s question immediately, they mark your website out as informative and trustworthy – especially given that Google chooses which pages rank for these featured snippets. But how exactly can your business rank […]
The art of marketing is about targeting your audience and informing them how your product or service can solve their problems, and given the speed at which Facebook Messenger ads allow you to do this, they should not be neglected as a marketing opportunity. However, it can be a bit of a minefield when it […]
