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How To Start Writing Your Small Business Blog

Blogging is not just for “tech geeks”, it has a real business purpose that can be harnessed. SouthWest Airlines are a fantastic example of a business committed to blogging. Recent research of 4000 businesses by Hubspot shows that businesses who blogged 16 to 20 times per month got over 2 times more traffic than those […]

07 June 2011

Content Writer

Content Creation the Key to Groupon’s Success

Marketing has been subject to massive change in the last 15 years, the move from offline to online, inbound rather than outbound, engagement instead of interruption. One thing that hasn’t changed is the fact that quality content wins every time. That’s not to say older methods of marketing no longer work, they either don’t work […]

06 June 2011

Sean’s Week On Twitter #4

What a week! Busy for me and busy for IPO‘s too. LinkedIn, Zynga and now Groupon all going Public, another Internet Bubble? Maybe. The big difference between now and early 2000 is that these high profile IPO’s all have huge revenues. A lot of the problem previously was severely over valued “ideas” rather than solid […]

03 June 2011

Fools Gold

Social Media, Waste of Time or Valuable Asset

To be effective in Social Media, at first you need to have a presence. But presence alone is not enough, you then have to take part. Taking part is the bit where the effort comes in. It’s where many start out with the best intentions, then fall by the wayside. Taking part in Social Media […]

03 June 2011

don't be a twitter robot

3 Valid Reasons to Schedule Your Twitter Updates

I recently got asked my opinion on scheduling Tweets and I will say upfront I am in favour of them, when used for the right reasons. Scheduling is the only form of automation I use, with the exception of the auto-tweets from my iPhone for friends and family with updates on my progress when I […]

01 June 2011

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