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Clark St. James PPC Agency & Social Media Marketing Norwich

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A Field Guide to Brand Advocates

Can You Buy Advocacy?

Social Media offers an opportunity for brands to be real, reach out to customers and engage. Those that embrace the opportunity can earn respect and grow the number of advocates willing to help promote the brand. What if your brand can’t leverage Social Media naturally? You can always employ an agency to run your social campaign […]

25 May 2011

iPad in the Park

5 iPad Apps For Improved Workflow

I am an avid iPad user. Not necessarily an Apple Fanboy, although the user experience across the iPhone, iPad and iMac is hard to beat. At the same time I would be happy to use any device that offers the same efficiency, ease of use and availability of applications. Unlike some, I have no issue […]

24 May 2011

You've Got Mail

The Future of Email Marketing in a Social World

As we move toward a more social world, one to one communication is becoming prevalent. A consumers expectation is that they can ask a question at any time, in any space and receive an answer. As consumers become more demanding, their tolerance to marketing is also changing. Broadcasting is Dead Broadcast marketing is failing to […]

23 May 2011

Seth Godin

Why Seth Godin Keeps Me Coming Back For More

I have been a fan of Seth Godin long-time author, entrepreneur and now publisher, since early 2000 and his first ebook Unleashing the Ideavirus. This was early in my online career and it was the first time I had come across the viral marketing concept. Now with 13 books, ebooks, a blog with over 4000 […]

22 May 2011

Sean’s Week On Twitter #2

Sean’s Week On Twitter, SWOT #2, featuring the best of the links I’ve shared on Twitter this week: How to Captivate New Readers in 5 Seconds or Less A fantastic lesson in writing content that is easy to digest and memorable. The key thing I got from this post was it’s fantastic layout. Not one […]

20 May 2011

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