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What Apple’s iPad Can Teach You About Content Strategy

So often we have that big idea that is going to take on the competition. The one that’s going to pay off the mortgage or achieve the Tim Ferris dream 4 Hour Work Week. We spend time with business plans, we buy domains, design web sites, adding widgets and constructing SEO strategies. After weeks, or […]

08 May 2011

Why I Took Guy Kawasaki Off My VIP Twitter List

When the number of people you follow on Twitter grows to a certain level one of the issues is keeping up with what everyone is saying, especially if some of those you follow are prolific Tweeters. This is where Twitter Lists work well. Lists allow you to group people by their speciality or interest. As […]

02 May 2011

Why Marketing Agencies Can’t Do Twitter

I am an advocate of working in-house, I’ve spent the last 10 years working client side. Working client side gives you access to information about a company that would normally be hard to extract. You have a feel for what the company is about, you are able to live and breath it’s ethics, it’s values, […]

25 April 2011

How To Add Value By Sharing Others Content

Apart from time, another reason people give for not blogging, using Twitter or Facebook is that they can’t think of anything to say. But it’s not all about creating content yourself, some of the best, and oldest, institutions in the world curate information rather than create it. Google, all search engines curate, Guy Kawasaki, with […]

17 April 2011

6 Ways to use Twitter More Efficiently

People often comment on the amount I Tweet, amazed that I find the time. Really, it’s not that time consuming. If you have a schedule, make use of mobile technology and certain applications, Tweeting interesting information regularly is quite simple. At the same time, like your email inbox it’s easy to get caught in your […]

10 April 2011

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